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How NOT to Introduce New Green-Tech: The Cautionary Tale of Israel’s “Better Place”

We have just ended four weeks during which Israeli business and politics were almost completely shut down due to a spate of Jewish holidays. There’s a known refrain in Hebrew: “After the Holidays”, meaning “Don’t worry, we’ll get back to you sometime in October, if at all.” In other words, last week was the perfect week in Israel for a bad news dump. Israel’s iconic CEO Shai Agassi has been fired from his position at the electric car company Better Place. He will be replaced by Evan Thornley, the current CEO of Better Place Australia. …Agassi was fired amid massive financial losses, according to Haaretz headlines this morning. …We reported earlier this year that Better Place was bleeding capital: no surprise given its intense PR and marketing outreach to the global public. So … Read entire article »

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